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Apple Raises Mac and iPad Prices Amid Memory Chip Shortage
The segment reports Apple's decision to raise prices on its lowest-cost MacBook from $599 to $699 and on various iPad models due to surging memory and storage chip costs. iPhones remain unaffected for now, though analysts anticipate future increases. It attributes the chip price surge—up sharply in Q1 and continuing—to AI data center demand, including deals by Nvidia and others, leaving consumer firms like Apple scrambling. Apple cited unprecedented cost spikes and the need to pass some costs to consumers. Stock reactions included Apple shares falling nearly 5% and Dell dropping 8%. The report references IDC forecasts of sharp contractions in global smartphone and PC markets this year from higher prices.
▶ Source: Reuters
